Whether you are being amazed by the beauty of the Keukenhof gardens, or enjoying an exciting roller coaster ride at Duinrell, at the basis of these experiences is always a certain form of communication. No experience is made without the transfer of stimulation. Especially at theme parks everything evolves around the visitor experience. This is exactly why we prefer to measure satisfaction on all touchpoints that theme park visitors experience - from ordering tickets online to the trip back home, and every touchpoint in between.
Next to mapping and measuring the visitor journey, we have identified a substantial need for studies mapping visitor profiles and drivers for visiting theme parks. Therefore, profiling studies and target group studies are a standard solution we offer, as part of the entire market research toolkit for theme parks.
Manager Marketing & Communications Duinrell